American Idol Shows Signs of Over Saturation

There is concern in recent weeks over plunging ratings for the Fox smash hit American Idol, now in its seventh season. While still dominant in the ratings, the show has been losing significant viewership, and some of that might have to do with over saturation and expansion of the result show into a one hour format.

"The kids who normally watch this show have homework to do," says Payton O'Brien, Senior Editor of the Gambling911.com website. "No time to be watching American Idol for this long a period."

The results show had been expanded to one hour from its past half hour format.

Audience declines for "American Idol" are steepest among youthful viewers, the people who set the pop culture agenda and are most likely to buy music made by the show's winners. These are not the people you want to turn off.

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